Spot Money
Spot Money native app, fintech payment platform
Company
Spot Money
Role
Lead Product Designer
Year
2023 - 2025
Spot Money is a feature-rich fintech app designed to simplify digital payments and financial transactions.
As a the lead product designer, I contributed to refining and enhancing the user experience for core functionalities such as wallet top-ups, peer-to-peer payments via our proprietary $moneytag technology, voucher purchases, and the digitisation of physical and virtual bank cards.
The Challenge
Users needed a seamless and intuitive way to manage multiple financial actions within a single app.
As the lead product designer on the project in a competitor dense landscape, I had to find ways to seamlessly integrate multiple features, in a fast-paced release cycle.
The Solution
User-centred and data driven decisions
At Spot, we took pride in making data-driven decisions. Our team regularly ran small focus groups and in-person usability testing to gather direct insights from the people who used our app every day. These sessions helped us deeply understand user needs and continuously improve the experience based on real feedback.
Wireframing and competitor analysis
I use wireframes to quickly explore ideas and focus on user flow without visual distractions. It’s a fast way to test concepts and align the team early on.
In parallel, I run competitor analysis to spot patterns, understand industry norms, and find opportunities to stand out. These two steps help ground my designs in strategy and user needs from the start.
Prototyping and user-flows first
A key part of my workflow involves creating user flows and prototypes to uncover UX gaps. This step is essential for mapping out each user persona’s journey and ensuring a seamless, intuitive experience throughout the product.
Carefully crafted interface design
The final step in my workflow is bringing the user experience to life—turning thoughtful flows into delightful moments through intentional, well-crafted interface design.
